Hossein Farmani
Co-Founder
Hossein Farmani published the first Los Angeles based fashion magazine, VUE, in 1985. He also published FotoFolio Magazine in 1986, promoting the work of contemporary photographers across the country. FotoFolio won numerous awards and is in the permanent collection of The Library of Congress.
Hossein led the industry in philanthropy by creating a benefit auction foundation call Focus On AIDS (FOA) in 1987, a volunteer-based non-profit organization whose purpose sole is to auction photography, donating 100% of its net proceeds to AIDS research, care and education.
In 1992, Farmani established Farmani – Yamanouchi design studio, a leading marketing agency focusing on fashion catalogues and consumer electronics industry design. As an Internet pioneer, Hossein established Artnet one of the first internet service providers in Los Angeles which landed him on the cover of New York Times Business cover.
His first experience with Awards was a co-chair of Hollywood Film Awards and in 2004 he established the Lucie Awards, Oscars for photography.
Since then, Farmani has developed a growing portfolio of projects and companies.
Astrid Hébert
Co-Founder & Director
Originally from France, Astrid Hébert graduated from the University of La Rochelle with a Master’s Degree in Marketing. She is an accomplished entrepreneurial professional with more than fifteen years’ experience in Business Development, Marketing, Events, and Project Management.
After living for twelve years in Asia, working as Director of Sales & Marketing in the Hospitality industry, she moved back to Europe.
Astrid Hébert joined the Farmani Group in 2018 as Vice-President, opening the European office in Budapest and leading the company growth for two years. She is now the co-founder and Director of the 3C GROUP based in Switzerland.
Mirna Huhoja-Dóczy
Marketing Manager & D5mag.com Editor-in-Chief
Mirna is a marketing and communications professional with a degree in Information Sciences from the University of Zagreb and over 12 years of experience in the industry. Throughout her career, Mirna has honed her skills in the publishing industry and as a marketing and communications consultant. She initially joined the 3C Awards as a marketing expert, leveraging her experience to drive the company’s growth and strengthen its reputation. In 2023, Mirna also became the Editor-in-Chief of D5 Magazine. Additionally, she owns Bits of Brand, an agency dedicated to promoting design and architecture, offering strategic communication and targeted marketing solutions that empower clients to harness the internet effectively.
Aline Martins dos Anjos
Customer Service Officer
Graduated in Architecture and Urbanism from the Federal University of Ouro Preto, in Brazil, Aline is currently doing a master’s degree in Architecture at Budapest University of Technology and Economics. Aline has a background in lighting design and interior design.
Early 2020, Aline joined the Farmani group looking after the customer service and advising all Designers, Architects, and Photographers. Aline is also providing assistance to all 3C Awards programs.
Helena Segon
Partnership Manager
Helena Segon is a versatile business professional with a passion for innovation, sustainability, and creativity. With a strong foundation in marketing, finance, and business development, she drives growth through forward-thinking strategies and a commitment to positive social and environmental impact. Helena believes in leveraging technology to create meaningful change, always with an eye on sustainability.
In addition to her business acumen, Helena has a strong interest in art and design, and she recently obtained a diploma in UX design, integrating her artistic sensibility with a devotion to user-centred solutions. Outside of work, she explores her creative side through painting and engaging with design-driven projects, continually finding inspiration in the world around her. Currently, Helena manages partnerships for both 3C Awards and D5 MAG.
Hannah Grey
Social Media Manager
Hannah Grey is a Singapore-based creative specialising in social media management, content creation, and content writing for brands. With a background in both a creative agency and as a freelance professional, she’s worked with clients across diverse industries to enhance their social media presence and elevate brand visuals.
Jennifer Cullera
Program Manager, Global Footwear Awards
Originally from the Philippines and now based in Thailand, Jenny graduated in Computer Science from Central Luzon State University. She also completed a 790-hour Care Nursing training at Prima Care Medical Clinic.
From 2017 to 2020, Jenny worked as a Customer Service Support Manager at Rehab International Retreat in Thailand, assisting individuals in their recovery journeys.
In 2021, she joined the Farmani Group as a full-time employee as a marketing assistant and social media moderator. She speaks 4 languages including Tagalog, English, Spanish, and Thai.
Thibault Luxembourger
Program Manager, FIT Sport Design Awards
Thibault has spent years in the world of skiing as a professional athlete, and he has always been drawn to the ocean, seeking ways to intertwine his passions with his professional journey.
Now, as part of the FIT Sport Design Awards team, he is thrilled to be part of an initiative that celebrates groundbreaking sports innovations and sustainable practices.
Leila Mekhdi
Editorial Writer, D5mag.com
Leila Mekhdi is a freelance journalist and writer with a demonstrated history of working in the media and printing industry. After graduating from Prague’s Anglo-American University with a BA in Journalism & Communications, Leila has written for a variety of media outlets focusing on a wide range of topics—from social issues and politics to culture and lifestyle.
In her free time, you can find her doing yoga, reading a book, or spending time with her French Bulldog Luna.
Leonor Gomes
Editorial Assistant, D5mag.com
Leonor Gomes is an editorial assistant at D5 Magazine, where she brings her passion for storytelling to life. With a background in Journalism and Communication, she crafts captivating narratives inspired by her experiences in Lisbon and Rome. Leonor’s work reflects a fusion of cultures and places, enriching each piece with authenticity and allure. With her keen eye for detail, she contributes to the magazine’s success by maintaining high editorial standards and infusing every story with creativity and professionalism.
Alexandra Elova
Social Media Manager, D5mag.com
Alexandra is a creative and open-minded person, who loves building long-lasting connections between brands and customers through social media. She knows all the latest trends and loves crafting unique pieces of content. Alexandra has a degree in Business Administration and Marketing as well as years of experience in SMM and has finished numerous online courses, as she loves to expand her horizons. She is a big fan of art, horse riding, and spontaneous trips, so if you are up to a spontaneous trip to Peru, Alexandra will accompany you for sure. Alexandra is a very purposeful person and believes that there is nothing impossible in this world if you really want to get something.
Mihaela Vasilevska
Graphic Designer
Company
3C Awards is part of Three C Group GmbH
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6340 Baar, Switzerland
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